Find Your Perfect Cut: A Guide to Diamond Shapes
Choosing a diamond shape is one of the most personal parts of designing your ring. Here's a simple guide to each cut we offer in lab-grown diamonds, and who tends to fall in love with it.
Marquise & Dutch Marquise
This elongated, boat-shaped cut is bold and a little dramatic — perfect if you love a statement piece that stands out. Its long silhouette visually elongates the finger, making it a flattering choice for shorter or narrower hands.
Oval
Soft, romantic and full of brilliance, the oval suits those who want the sparkle of a round diamond with a more elongating shape. It flatters almost every hand, especially shorter fingers, by creating a slimming, lengthening effect.
Radiant
A brilliant, modern cut with cropped corners, the radiant is for someone confident who wants maximum sparkle without sharp edges. Its versatile rectangular shape looks beautiful on both slender and fuller fingers.
Emerald
Clean lines and an elegant "hall of mirrors" sparkle make this a favourite for the sophisticated, old-Hollywood-glamour personality. It looks most striking on longer fingers, as the rectangular shape can widen the look of shorter ones.
Round
Timeless and endlessly brilliant, the round cut is the classic choice for the traditional romantic who wants a ring that never goes out of style. It's the most universally flattering shape, suiting almost any hand or finger.
Elongated Cushion
Soft, pillow-like corners with a stretched silhouette give this cut a romantic, vintage feel with a modern edge. The elongating shape is especially flattering on shorter or wider fingers.
Pear
Part round, part marquise, the teardrop pear shape suits someone who loves a little drama and individuality. Worn with the point toward the fingertip, it elongates the finger beautifully — ideal for shorter or wider hands.
Princess
Sharp, square and full of sparkle, the princess cut is for the modern minimalist who loves clean geometric lines. It sits best on longer fingers, since the square shape can make shorter fingers look even shorter.
Old European Cut (in all shapes)
With softer facets and a warm, antique glow, the Old European cut is for the romantic vintage-lover who wants heirloom character. It's available across round, cushion, pear and oval silhouettes, so there's a flattering option for every hand shape.
Asscher
A square step-cut with cropped corners, the Asscher creates a deep, architectural "hall of mirrors" sparkle. It suits the art-deco, vintage-glam personality and flatters longer fingers best thanks to its structured square shape.
Still not sure which cut is you? Come visit us in-store or send us a message — we love helping you find "the one".









































